Privacy policy

Introduction

This website is operated by Golo Group Limited, trading as Alice & Mae (“we”, “us”, or “our”).

The data controller responsible for processing your personal data is Golo Group Limited.

This website is owned and operated by Golo Group Limited.

Website name: Alice & Mae
Company name: Golo Group Limited
Company number: 79831933
Address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central Hong Kong
Customer service: info@aliceandmae-london.com
Phone: +44 7916 696755

Customer service hours: Monday to Friday, 09:00 – 17:00 (GMT+0)

We aim to respond within 24 hours.

Warehouse and returns centre: 2nd Floor, Building #16, Jiewei Industrial Park, Pingxin North Road, Pinghu, Longgang, Shenzhen, China 518111

We are committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal data.

By using our website, you agree to the terms of this Privacy Policy.

Alice & Mae respects the privacy of all users of this website and ensures that the personal information you provide is handled confidentially and securely.

Use of Our Services

When you register for one of our services or place an order, we may request personal information such as:

your name
your address
your email address
your telephone number

This information is used solely to process your order and provide customer support.

Your data is processed and stored securely through our e-commerce platform and service providers.

We do not store credit card details on our servers.

Payments are securely processed through Shopify Payments and other PCI-DSS compliant payment providers.

Communication

If you contact us (for example by email), we may store your message and related information in order to respond effectively to your request.

This information is stored securely and will not be combined with other personal data.

Cookies

We use cookies to understand how visitors use our website and to improve your browsing experience.

Cookies are small text files stored on your device that collect standard internet log information and visitor behaviour data.

You can manage or disable cookies via your browser settings or our cookie banner.

We do not use cookies to directly identify personal information.

Use of Collected Data

We collect and use personal data only for the purposes described in this Privacy Policy:

to process and deliver orders
to provide customer support
to improve our website and services
to comply with legal obligations

We do not use your data for other purposes unless you have provided explicit consent.

Legal Basis for Processing

We process personal data based on the following legal grounds:

Contractual necessity – to process and deliver your order
Legal obligation – to comply with tax and accounting regulations
Legitimate interest – to improve services and prevent fraud
Consent – for marketing communications (where you have opted in)

Third Parties

Data Processors and Service Providers

We share data only with trusted partners necessary for operating our services, including:

Shopify (website and hosting)
payment processors (Shopify Payments)
logistics partners (for delivery)
email and customer support software providers

All partners process data securely and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

These partners process data only to the extent required to deliver our services. Our employees and partners are bound by confidentiality obligations.

Data Retention

We retain personal data only as long as necessary to provide our services and comply with legal obligations.

You may request the deletion of your data at any time by contacting us.

Order and payment data may be retained for up to 7 years to comply with tax and legal requirements.

Other personal data (such as support emails) may be stored for up to 2 years after the last interaction, unless earlier deletion is requested.

International Data Transfers

As our company is registered in Hong Kong and our warehouse is located in China, your personal data may be transferred to and processed in countries outside the United Kingdom. We also use service providers such as Shopify, which may process data in Canada and the United States.

Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including standard contractual clauses or adequacy decisions, to protect your data to the same standard as within the United Kingdom.

Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child under 16, we will take steps to delete that information as soon as possible. If you believe a child has provided us with personal data, please contact us at: info@aliceandmae-london.com

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

Right of access – You have the right to request a copy of the personal data we hold about you.
Right to rectification – You have the right to request that we correct any inaccurate or incomplete personal data.
Right to erasure – You have the right to request that we delete your personal data, where there is no compelling reason for us to continue processing it.
Right to restrict processing – You have the right to request that we limit the way we use your data.
Right to data portability – You have the right to request a copy of your data in a structured, commonly used and machine-readable format.
Right to object – You have the right to object to the processing of your personal data in certain circumstances, including processing for direct marketing purposes.
Right to withdraw consent – Where we rely on your consent to process your data (such as for marketing emails), you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdrew your consent.

To exercise any of these rights, please contact us at: info@aliceandmae-london.com

We will respond to your request within one month. If your request is complex, we may extend this period by a further two months, but we will notify you of this within the initial one-month period.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: https://ico.org.uk
Phone: 0303 123 1113

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically.

We recommend checking this page regularly to stay informed about how we protect your data.

Contact

We regularly review our compliance with this Privacy Policy.

If you have any questions or concerns, please contact us at:

info@aliceandmae-london.com