Privacy policy
Introduction
This website is operated by LG Commerce Group, trading as Alice & Mae (“we”, “us”, or “our”).
The data controller responsible for processing your personal data is LG Commerce Group.
This website is owned and operated by LG Commerce Group.
Company name: LG Commerce Group
Company number: 99890917
Company address: Deventerstraat 538, 7325XZ, Apeldoorn, The Netherlands
We are committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal data.
By using our website, you agree to the terms of this Privacy Policy.
Alice & Mae respects the privacy of all users of this website and ensures that the personal information you provide is handled confidentially and securely.
Use of Our Services
When you register for one of our services or place an order, we may request personal information such as:
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your name
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your address
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your email address
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your telephone number
This information is used solely to process your order and provide customer support.
Your data is processed and stored securely through our e-commerce platform and service providers.
We do not store credit card details on our servers.
Payments are securely processed through Shopify Payments and other PCI-DSS compliant payment providers.
Communication
If you contact us (for example by email), we may store your message and related information in order to respond effectively to your request.
This information is stored securely and will not be combined with other personal data.
Cookies
We use cookies to understand how visitors use our website and to improve your browsing experience.
Cookies are small text files stored on your device that collect standard internet log information and visitor behaviour data.
You can manage or disable cookies via your browser settings or our cookie banner.
We do not use cookies to directly identify personal information.
Use of Collected Data
We collect and use personal data only for the purposes described in this Privacy Policy:
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to process and deliver orders
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to provide customer support
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to improve our website and services
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to comply with legal obligations
We do not use your data for other purposes unless you have provided explicit consent.
Legal Basis for Processing
We process personal data based on the following legal grounds:
Contractual necessity – to process and deliver your order
Legal obligation – to comply with tax and accounting regulations
Legitimate interest – to improve services and prevent fraud
Consent – for marketing communications (where you have opted in)
Third Parties
Data Processors and Service Providers
We share data only with trusted partners necessary for operating our services, including:
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Shopify (website and hosting)
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payment processors (Shopify Payments)
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logistics partners (for delivery)
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email and customer support software providers
All partners process data securely and in accordance with GDPR regulations.
These partners process data only to the extent required to deliver our services. Our employees and partners are bound by confidentiality obligations.
Data Retention
We retain personal data only as long as necessary to provide our services and comply with legal obligations.
You may request the deletion of your data at any time by contacting us.
Order and payment data may be retained for up to 7 years to comply with tax and legal requirements.
Other personal data (such as support emails) may be stored for up to 2 years after the last interaction, unless earlier deletion is requested.
Your Rights
You have the right to:
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access your personal data
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correct your personal data
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request deletion of your personal data
For privacy-related requests, please contact:
For general inquiries, you may also contact:
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy periodically.
We recommend checking this page regularly to stay informed about how we protect your data.
Contact
We regularly review our compliance with this Privacy Policy.
If you have any questions or concerns, please contact us at:
Company Information
Website name: Alice & Mae
This website is owned and operated by LG Commerce Group.
Company name: LG Commerce Group
Company number: 99890917
Company address: Deventerstraat 538, 7325XZ, Apeldoorn, The Netherlands
Email: info@aliceandmae-london.com
Phone number: +31 6 44 52 36 27
Contact form: Click here
Customer Service
Our customer service team is available:
Monday to Friday, 09:00 – 17:00 (GMT+0)
Response time:
Customer service will respond within 24 hours.
