Legal information
Alice & Mae is an online brand operated by LG Commerce Group, committed to transparency and to protecting the rights of individuals, particularly with regard to the automated processing of personal data.
This Legal Information page explains the collection and use of personal data, your rights, and the general conditions governing the use of our website.
By continuing to browse this website, you agree without reservation to the following terms and conditions of use.
The online version of these terms and conditions is the only version enforceable throughout your use of the website until replaced by a new version.
Article 1 – Legal Information
1.1 Website
Alice & Mae
1.2 Publisher
LG Commerce Group, trading as Alice & Mae
Registered office:
Deventerstraat 538
7325XZ Apeldoorn
The Netherlands
1.3 Hosting Provider
This website is hosted by:
Shopify Inc.
126 York St
Ottawa, ON K1N 5T5
Canada
1.4 Data Protection Contact
For any questions regarding your personal data, please contact:
Article 2 – Access to the Website
Access to the website and its use are strictly for personal purposes.
You agree not to use this website or any information contained within it for commercial, political, or advertising purposes, or for any form of unsolicited communication.
Article 3 – Website Content
All trademarks, photographs, texts, comments, illustrations, images, video sequences, sounds, and software used on this website are protected by applicable intellectual property laws.
They remain the full property of the publisher or its partners.
Any reproduction, adaptation, or use in any form without prior written consent from the publisher is strictly prohibited.
Article 4 – Website Management
For the proper functioning of the website, the publisher may at any time:
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suspend or restrict access to all or part of the website
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remove any information that may disrupt the functioning of the website or violate national or international law
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temporarily suspend the website to carry out maintenance or updates
Article 5 – Liability
The publisher cannot be held responsible for errors, outages, or interruptions that prevent access to the website.
You are solely responsible for your equipment and for protecting your data from internet risks.
The publisher shall not be liable for damages resulting from your connection to or use of the website.
Article 6 – Hyperlinks
Creating links to any part of this website requires prior written permission from the publisher.
The publisher reserves the right to grant or withdraw such permission at any time.
External content linked from this website is not published by the publisher and remains outside their responsibility.
Article 7 – Data Collection and Protection
Your data is collected by LG Commerce Group.
“Personal data” refers to any information relating to an identified or identifiable natural person.
Personal data collected on this website is primarily used to:
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manage the relationship with you
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process your orders
Collected data may include:
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First and last name
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Postal address
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Email address
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Telephone number
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Payment information (securely processed by external payment providers)
We do not store credit card details on our servers.
All payments are processed securely via Shopify Payments and other PCI-DSS compliant payment providers.
Article 8 – Right of Access, Correction and Deletion
Under applicable data protection laws, you have the right to:
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access the personal data we hold about you
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request correction or deletion of your data
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restrict or object to the processing of your data
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request data portability
Requests should be sent to:
Each request must include proof of identity.
A response will be provided within one month (extendable by two months for complex requests).
Article 9 – Use of Data
Personal data may be used to:
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provide and improve our services
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process orders and payments
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provide customer support
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verify and authenticate transactions
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prevent fraud and security incidents
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manage disputes
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send service or promotional communications (where consent has been given)
The legal basis for processing is the performance of the contract between the user and the platform.
Article 10 – Data Retention
Personal data is retained only for as long as necessary to provide our services or comply with legal obligations.
Data may be retained longer where necessary to:
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resolve disputes
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prevent fraud
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comply with legal obligations (such as tax and accounting regulations)
Article 11 – Disclosure of Personal Data to Third Parties
Personal data may be shared with trusted service providers such as:
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Shopify
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payment processors
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logistics partners
These partners process data securely and in accordance with applicable data protection regulations.
We never sell or rent personal data to third parties.
Article 12 – Promotional Communications
You may receive promotional emails from the publisher.
If you no longer wish to receive such communications, please contact:
Your data will not be shared with external partners for marketing purposes without your explicit consent.
Article 13 – Cookies
A “cookie” is a small data file stored on your device to analyse website usage and improve your experience.
Cookies used on this website include:
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functional cookies
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analytical cookies
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marketing cookies
During your first visit, a banner informs you about cookie usage.
You may accept or refuse cookies at any time via the banner or through your browser settings.
Cookie consent remains valid for 13 months, unless withdrawn earlier.
We do not use cookies to collect personally identifiable information.
Article 14 – Product Images and Presentation
Product photos represent the actual items.
Minor colour variations may occur due to lighting or display settings.
Article 15 – Applicable Law
These terms are governed by the laws of the United Kingdom and applicable European Union regulations.
Company Information
Website name: Alice & Mae
Company name: LG Commerce Group
Address: Deventerstraat 538, 7325XZ, Apeldoorn, The Netherlands
Email: info@aliceandmae-london.com
Phone number: +31 6 44 52 36 27
Contact form: Click here
Company Number: 99890917
Customer Service
Our customer service team is available:
Monday to Friday, 09:00 – 17:00 (GMT+0)
Response time:
Customer service will respond within 24 hours.
